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Monday, January 13, 2014
Kangkung Consolidated Bhd
It has been learned that Khazanah National Bhd. will be venturing
into kangkung in plantation scale as an extension to Prime Minister
Dato’ Sri Mohd. Najib Tun Razak’s mention on how the common South East
Asian vegetable’s price at the market has gone down.
This shall provide a new major opportunity for commercialisation on seemingly the most favourite vegetable in the region.
However, it would not be done without the usual modus operandi of
getting consultants to look into the idea, come up with a suitable
proposal, PEMANDU doing the necessary transformation impact assessment
and eventually CIMB doing the plan for IPO and exit.
It is probably would be known as Kangkung Consolidated Bhd. Upon
listing. The initial targeted kangkung plantation size is expected to be
A synergy business track would also be created by Khazanah to go into
krill and shrimp farming. Eventually, the two corporations could be
amalgamated and consolidated.
Prime Minister Najib’s acknowledgement of the market price of
kangkung would be the catalyst for more consumption. A special task
force by soon to be named PMO aide would lead the team to provide for
the kangkung push-factor strategy.
The Federal Government would eventually need to work with relevant
State Governments for this agriculture-based commercial end-to-end
project to work and be productive. The commitment and co-operation is
necessary for initiatives such as gazzetting all longkangs and drains
for kangkung growing.
This should be seen as nothing less than a brilliant business
strategy, capitalising and commercialising on the ‘created demand’ due
to rising cost of living of late.