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Monday, January 13, 2014








Kangkung Consolidated Bhd

 


It has been learned that Khazanah National Bhd. will be venturing into kangkung in plantation scale as an extension to Prime Minister Dato’ Sri Mohd. Najib Tun Razak’s mention on how the common South East Asian vegetable’s price at the market has gone down.

This shall provide a new major opportunity for commercialisation on seemingly the most favourite vegetable in the region.

However, it would not be done without the usual modus operandi of getting consultants to look into the idea, come up with a suitable proposal, PEMANDU doing the necessary transformation impact assessment and eventually CIMB doing the plan for IPO and exit.
It is probably would be known as Kangkung Consolidated Bhd. Upon listing. The initial targeted kangkung plantation size is expected to be 100,000 acres.

A synergy business track would also be created by Khazanah to go into krill and shrimp farming. Eventually, the two corporations could be amalgamated and consolidated.

Prime Minister Najib’s acknowledgement of the market price of kangkung would be the catalyst for more consumption. A special task force by soon to be named PMO aide would lead the team to provide for the kangkung push-factor strategy.

The Federal Government would eventually need to work with relevant State Governments for this agriculture-based commercial end-to-end project to work and be productive. The commitment and co-operation is necessary for initiatives such  as gazzetting all longkangs and drains for kangkung growing.

This should be seen as nothing less than a brilliant business strategy, capitalising and commercialising on the ‘created demand’ due to rising cost of living of late.


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